One of the most representative patterns that comes to mind when it comes to patterns is a ‘Dot Pattern’. It is one of the popular patterns that people from women to children and the elderly love. The dot pattern is a small light spot generated on a fluorescent screen of a picture tube by a signal obtained from a dot generator. (See Naver Knowledge Encyclopedia.) However, there are people who use this dot pattern without hesitation and create their signature pattern that represents themselves. It is Yayoi Kusama who is well known for dot patterns.
In fact, some say that Yayoi Kusama’s acts are a habitual behavior like psychos in academia. Apart from such logic or theory, what makes viewers feel pleasant and beautiful is art. While everyone thinks only of the combination of black and white, Yayoi Kusama used colors boldly and toughly and became the person who made the dot pattern premium.
There are many really beautiful patterns around us. Well-made patterns have strong messages and ripple power as powerful as letters or symbols. They even move many people’s hearts. The patterns of Liberty department store in England, which gently depict patterns of flowers, butterflies, insects, and plant, are used like the proper noun ‘Liberty Patterns’. And now, they have become the zero-priority patterns that companies all over the world like Nike, Mac, and Vans want to collaborate with.
How about Marimekko with the pattern of lovely flowers and rounds? From clothing to lifestyle, it has now become a representative Nordic style pattern. Launched in 1951 in Finland, the brand Marimekko created a new lifestyle sensation with new patterns created by Maya Isola by Viljo Ratia and his wife Armi Ratia with young creators including Maya Isola. In the past, when antique patterns existed, Marimekko truly gave freedom to young women with vivid colors and bold patterns. Since then, Marimekko prints and patterns have become a representative brand showing a joy of everyday life in Northern Europe by collaborating with brands such as Uniqlo, Clinique and Converse.
To make patterns and prints symbolic, storytelling and someone’s sincerity and love are needed. Just because flowers, trees, and bugs are made into patterns, they all cannot symbolize the times. Inside them are loving nature and people. Like King Sejong’s love for the people, patterns and prints are created with the heart that presents a comfortable and enjoyable lifestyle for women and those who are ahead of the times. Therefore, insights ahead of the times and patience to constantly develop in developing patterns that captivate the public are also required.
K-PAPER, a card brand based on true patterns and designs, is developing its own unique signature patterns and developing various cards and stationary products.