K-paper

Liberty is the chosen resort of the artistic shopper.’
-Oscar Wilde

When you enter the vintage and luxurious department store on the west end of London, you may mistakenly think you are going back in time. More so because of the smell of old wood floors to the sound of the elevators. There are no “futuristic” machines like escalators. Reminiscent of an ancient castle in an Agatha Christie novel, liberty department store was built in 1875 and became known for its art nouveau style.

Liberty London

Liberty London

Boasting a long history on Regent Street, liberty department store’s black wooden tudor-style building is particularly impressive. From the busy street, enter the alleyway and a building from the past will appear and take your breath away. If you enter this dramatic structure, a new world unfolds. From the old elevator doors to the sculptures on the windows, everything is in the art nouveau style. Art nouveau was popular in Europe and the United States from the late 19th to the early 20th century and it is sometimes referred to as “style liberty” because it originated from liberty department store in London.

Liberty London

With a motif of plants such as vines and ivy, the symmetry of flexible, soft surfaces and lines are truly beautiful. It is a place with power where art nouveau is maintained in liberty department store and shows products of famous designers and brands in a different light. Even Saint James stripe t-shirts dramatically transform when displayed here.
Although you should visit liberty department store to learn sophistication and its refined sense even if you don’t buy anything, the store is also known for various patterns. The reason for the long-winded description of liberty department store is to mention the famous “liberty print.”

Liberty London

Using natural motifs such as paisley, flowers, fruits, and vines, “libery print” has become so famous it is a proper noun. Every season, various prints from wild flowers in the fields to elegant flowers and trees are showcased, and these print fabrics have become libery department store’s signature item and have collaborated with numerous name brands. These include tableware, the cosmetics brand Mac, Nike, the select shop Merci, and even Nike sneakers.

Liberty London

At £19.95 for 1m, this is an expensive fabric, but the department store produces bags, accessories, scarves, and soap in-house due to the fame of liberty print. This shows the importance of merchandising customization. As the country where the industrial revolution took place, it clearly shows how content alone can create revenue. Although it is an old place without an escalator, the marketing is perfectly suited for the 21st century. Quietly and with serenity, liberty print influenced the world and taught liberty culture to consumers who have never been to England.
Even without futuristic design or noisy social media marketing, liberty print shows that well-planned contents can create powerful influence.

Liberty London

Liberty London Liberty department store
Address/ Liberty Store, Regent Street, London, W1D 5AH
http://www.liberty.co.uk